Ngomhla we-19-21 kaNovemba, i-2024, i-CCFA New Consumption Forum-2024 iNkomfa yaMazwe ngaMazwe yase-China yokuthengisa izinto ezintsha kunye nomxholo othi "Ukuqonda i-Evolution yokuthengisa kwi-Era eNtsha" yabanjwa kwiZiko leNgqungquthela laMazwe ngaMazwe laseShanghai. Le nkomfa ibibanjelwe eShanghai International Convention Centre. Kwinkomfa, i-Goodview, kunye no-Yili, i-Procter & Gamble, i-Lenovo kunye nezinye iimpawu ezidumileyo, zahlonitshwa ngebhaso elithi "2024 China Consumer Goods Practice Case of Innovation".
I-CCFA, njengokuphela kombutho welizwe loshishino kwinkalo yolawulo lwamatsheyini, ikwangumbutho ogunyazisiweyo kwishishini laseTshayina lokuthengisa kunye netyathanga, kwaye iimeko ezibalaseleyo ezikhethwe yiCCFA zibonisa impumelelo ebalaseleyo ekudityanisweni kwe-O2O, intengiso ye-omni-channel, kunye neenkonzo ezichanekileyo, njl. Ityala likaGoodview eliphumeleleyo yiprojekthi entsha “yeSilwanyana Uphononongo oluphumelele ibhaso lweGoodview luyi-“Animal Screen for Public Welfare” iprojekthi entsha. ngokudibeneyo yasungulwa kunye nodumo lwesiselo seti brand 1 ichaphaza. Iprojekthi, edibanisa ngobuchule imenyu ye-elektroniki kunye nezenzo zentlalontle yoluntu, yavavanywa kakhulu yi-CCFA, kwaye ayizange ibeke imodeli yoshishino kuphela, kodwa yaba yimpembelelo enamandla yokukhuthaza ukutsha kunye nophuhliso lweshishini.
Isikrini senzuzo yoluntu lwezilwanyana: umboniso wemveliso yemveli edityaniswe nemisebenzi yentlalontle yoluntu
Kwiminyaka yakutshanje, umkhwa wokuthengisa umxholo woyilo kwiivenkile uye wabaluleka ngakumbi. Ubuchule bokuyila obugqwesileyo abutsali kuphela ingqalelo yabathengi kwaye buphucule ukusebenza kwevenkile, kodwa bukwaqaqambisa ubuntu bebrendi kwaye konyusa ukuqondwa kwebrendi kunye nokuthembeka.
Ngesisombululo esisodwa se-hardware, isofthiwe kunye nokusebenza, i-Goodview isetyenziswe "Izikrini zeNtlalontle yoLuntu lwezilwanyana" malunga neevenkile ze-3,000 ze-Alittle Tea kwilizwe lonke. Ngokusebenzisa inkqubo yelifu yeempawu zevenkile, i-Alittle Tea inokuqonda ukusetwa kwebhetshi yomxholo ngasemva, kwaye ithumele ukude umxholo ngesitshixo esinye sokuqinisekisa ukubonakaliswa okuhambelanayo kolwazi lwentlalontle yoluntu kwiivenkile kwilizwe liphela.
Eli phulo alizange libonise kuphela imveliso entsha ye-Goodview yentengiso kunye nemvakalelo yoxanduva loluntu, kodwa likwafezekise ixabiso lezorhwebo nentlalontle. Ngokwezibalo, eli phulo latsala abantu abangaphezu kwe-500,000 ukuba bathathe inxaxheba ngokusebenzayo kwimisebenzi yokukhusela izilwanyana kwaye bakhulise ngaphezu kwe-5 yezigidi ze-RMB kwimibutho yokukhusela izilwanyana. Ngokubonisa umxholo ofudumeleyo wokukhathalela izilwanyana ezilahlekileyo kunye nokuchukumisa iimvakalelo zabathengi, yenze ukuba ixesha eliqhelekileyo lokuhlala umthengi ezivenkileni landise ngemizuzu emi-5, laqonda ukonyuka kwe-8% kwixabiso leyunithi yomthengi, kwaye linyuse izinga lokuthenga kwakhona nge-12%, ukutsala ngempumelelo. ingqalelo yenani elikhulu labathengi abaqwalasela uxanduva loluntu. Ukongeza, ibangele iingxoxo ezishushu kwi-intanethi, yakhuthaza ukudityaniswa kweenkqubo ze-intanethi kunye ne-intanethi, kwaye yaphucula kakhulu amava omthengi kunye nomfanekiso we-brand yeevenkile, ukuqonda imeko yokuphumelela yokuphumelela yokunyusa i-brand, ukuzalisekiswa koxanduva lwentlalo, kunye ukwenza nzulu uqhagamshelwano lwabasebenzisi ngokweemvakalelo.
Ukuqonda nzulu kwiMfuno, Ukwandiswa kweemeko zeSicelo kuShishino lweMpahla yabaThengi
Njengenkokeli kwizisombululo zeempawu zedijithali, iGoodview igqwesile kwisabelo semarike kwishishini leempawu zedijithali zaseTshayina iminyaka emithandathu ilandelelana *, kwaye ibonelele ngezisombululo ezibanzi ezigubungela i-hardware, isoftware kunye nolawulo lomxholo kwiivenkile ze-brand ezingaphezu kwe-100,000. Ngokukodwa kwishishini lempahla yabathengi, iGoodview ikhuthaze ngempumelelo inguqu yedijithali yesiqulatho sokubonisa ivenkile kunye nokuphuculwa kwe-intanethi yemisebenzi yokuthengisa ngenxa yamava ayo asebenzayo kunye nokuqonda okunzulu kunye nokuqonda okuchanekileyo kweemfuno zabathengi. Ithe ngokuqhubekayo yandisa imida yezicelo, yenza nzulu ukuqokelelwa kweendlela zokwenziwa kweshishini, kwaye iqhubekile nokuhlaziya itekhnoloji kunye neenkonzo zayo ukuze ibonelele ishishini ngezisombululo ezikrelekrele nezisebenzayo, kunye nokuncedisa ishishini lempahla yabathengi ekuqhubeleni phambili kwayo okuzinzile.
Kwixesha elizayo, i-Goodview iya kuqhubeka nokucokisa kunye nokuphucula amandla ayo okuvelisa okuzimeleyo ukubonelela ngezisombululo ezihlakaniphile nezisebenzayo kumashishini ahlukeneyo afana nokuthengisa, imali, ukhathalelo lwempilo, ukuthutha, njl. ishishini lonke.
*Phezulu kuluhlu lwezabelo zemarike: idatha evela kwiDiXian Consulting's "2018-2024H1 Mainland China Digital Signage Research Report Report".
Ixesha lokuposa: Nov-28-2024
